Club Gourmet Teas by El Corte Inglés
Work done in collaboration with the MABA study
The Teas of the Gourmet Club of El Corte Inglés are a selection of delicate teas and herbal teas that represent a tour of the world reflected in 17 different references. The tea is consumed at different times and with a singular meaning according to the culture of its place of origin. The collection tries to represent a visual narrative in each case, creating evocative worlds and scenes that make each piece in the selection unique.
The project is based on a restyling that seeks a more emotional approach to the user and the moment of consumption, with an appeal to the senses, always within the quality standards of the parent brand.